In this campaign, we follow the narrative of a high school student being abruptly pulled from his classes by an unseen force—a powerful metaphor for the graduation gap plaguing lower-income households.
Through gripping visuals and emotive storytelling, we illuminate the harsh reality faced by countless students whose educational journey is disrupted by socioeconomic barriers.
As the student struggles against this invisible force, viewers are compelled to confront the stark disparities that hinder academic success and perpetuate cycles of poverty.
Yet, amidst the turmoil, a glimmer of hope emerges—Pathways to Education. They provide funding to students to help them get the support they need.
