In the world of advertising, storytelling transcends mere narration—it becomes a vessel through which perspectives intertwine, shaping narratives that resonate with audiences on profound levels. As an avid advocate of the power of perspective in creative problem-solving, I am deeply impassioned by its role in crafting compelling campaigns.
Every angle, every lens through which a story is perceived, holds the potential to evoke diverse emotions and provoke nuanced interpretations. It's this very dynamic nature of perspective that ignites my creative spirit, driving me to explore uncharted territories and unravel new layers of meaning.
Through the lens of diverse viewpoints, I navigate the intricate landscape of advertising, leveraging the rich tapestry of perspectives to infuse authenticity and depth into every narrative I craft. For me, the creative process is not merely about solving problems—it's about harnessing the kaleidoscope of perspectives to weave stories that captivate, inspire, and ultimately, catalyze meaningful connections with audiences.
MCCANN WORLDGROUP
Toronto, ON
07/22 – PRESENT
I like to imagine projects similar to jigsaw puzzles – each piece fitting in together to reveal the larger picture. That’s the way I prefer to approach every brief. Even when launching a new LTO menu item for Wendy’s. I also enjoy the occasional quirky fact, injecting a dose of humor and inspiration into every creative endeavor I pursue (did you know lobsters can smell through their feet?).
clients
Kids Help Phone
Wendy’s Canada
Norwell
CAMP JEFFERSON
Toronto, ON
01/21 – 07/22
Working on telecommunications brands can be quite the experience. Now multiply that by three. A fast-paced environment with a hunger to stand out—now that’s a creative challenge I can rise to. However, my passion lies in utilizing my position to tell the stories of those who have something to share.
clients
Pathways to Education
CAMH
Koodo Mobile
SID LEE
Toronto, ON
01/18 – 01/20
As my very first job within the world of advertising, I was able to not only gain invaluable industry experience, but some financial literacy too—something that has come in handy every day since. Also, I feel I must credit TJX STYLE+ for teaching me how to appreciate the art of fashion.
clients
President’s Choice Financial
TJX STYLE+