This campaign was developed to empower women in their 40’s to break the cycle of stigma, becoming the first woman in their family to treat their menopause symptoms.
WELIVA CIMIDONA
Cycle Breakers
Menopause has always been a highly taboo topic shrouded in secrecy. In fact, studies show that only 9% of women discuss menopause with their own mothers.
Fortunately, times are changing.
This campaign was developed to empower a new generation to break the cycle of stigma, becoming the first woman in their family to treat their menopause symptoms.
Leveraging the popular term “cycle breaker”, intended to refer to someone changing multi-generational family patterns, we’re using it to empower perimenopausal women to seek treatment and break the cycle of suffering in silence.
