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Weliva Cimidona

This campaign was developed to empower women in their 40’s to break the cycle of stigma, becoming the first woman in their family to treat their menopause symptoms.

 

WELIVA CIMIDONA

Cycle Breakers

 
 
Woman looking at projections of her mother when she was going through peri-menopause
Behind shot of woman looking at projections of her mother on wall
A projector flickers on then off